Building a remarketing list is perhaps the most important and most difficult decision a marketing leader must make. It is also one of those decisions that most people don’t have time to consider. In order to do this well, you need to have the right people in place who are aware of your business, your objectives, your resources, and their…
The most common way to get in the way of your own thinking and planning is to think about how you’re going to make it happen. It’s also one of the most important things for any prospective buyer to consider – how you plan to convey that message. I have two things to say about closed loop marketing. First off,…
These days most of your sales are driven by the customer. That might mean that you’re the only person that’s calling. Or that your sales rep, in a call, might say something you had to react to or didn’t agree with. Or even that you’ve been on the phone with them for a while and you are so used to…
I can’t argue with the argument that vertical marketing systems allow a company that has great products and services to reach customers on a scale they never could have before. This is particularly true for home goods, as there’s so much money to be made in the small space and room to grow online. The only reason we’ve had these…
It’s not quite a location-based marketing promotion, but there is a lot of data that’s available. With this type of analytics, companies can see how different places are doing when it comes to their specific marketing promotions and how they are doing in different time zones. There are a lot of companies that are doing this, and a lot of…
Marketing capitalization is a way of thinking about the value of a company’s marketing efforts relative to the value a company has in the market. It’s a way of thinking about the value of advertising, promotion, and public relations. People use marketing for advertising, while people who don’t use it for marketing are likely to be more successful. Their marketing…
With Easter just around the corner, many of you will be heading to market to make sure you’re getting the best deals that you can. Easter is one of those times when the real estate market really gets crazy. That’s because sellers can sell their homes for a huge profit. So, if you go to make some last-minute offers, you’re…
I am a huge fan of buzzwords and marketing. I write about a lot of the same subjects that I cover on my blog, so I am very familiar with the words that we use and the trends that are sweeping the industry. I know that some of the biggest marketing trends are the use of pop-ups, the use of…
Well, it is kind of a big deal. The most common type of vertical marketing system is, in general, a kind of horizontal marketing system where companies like Amazon Marketplace (the marketplace for Amazon, and the eBay for eBay) use the Amazon’s website to sell products. This is because of their different structure of selling and the difference in how…
It is the most important part of doing business. Marketing your property is essential to your success. Having the right name for your business is the first step to marketing success. Marketing is the process of finding the right people who will be your greatest marketing team member. Marketing is the most important part of your life. We want to…