How to sell a small business without a broker is something I’ve been asked a few times, and it’s something I’ve had to say no to.
Selling a business is one of my favorite parts of business ownership, but it can be hard to sell in the beginning. I remember years ago (yes, years ago) when I started out as a consultant for a non-profit organization that would help people and businesses to start and run their own small businesses. I spent months trying to sell this organization to the city because, well, they had a great idea that they weren’t going to do themselves. They were looking for an outside salesperson.
The organization was a great idea, but they werent going to be able to handle it alone. So the people that I worked with on the sales team were the ones that helped me sell it. That sales team is the one that I have with me today and I still use them.
In a small business sales situation, it is always advisable to have a salesperson that you can go to for advice and help. You can’t be your own broker because you don’t know enough about the business to do that. But you can still learn from your customers and do your best to help them succeed.
You need a sales consultant. That consultant is someone who is going to tell you what you should do and what you can do. You need to know what you want to achieve to be able to help your customer. That sales consultant should not only be able to explain how to sell but also how to market your product or service. That sales consultant should be able to have a big impact on your customer and make them think about how they can do a better job selling and marketing their product or service.
The best sales consultants are the ones who have a large network of friends in their industry, know what clients and prospects need and want, and can explain how to sell to them. A good sales consultant should be able to sell themselves.
You’ve already sold your product to somebody, and it’s now time to sell to a new customer. You may have a nice idea of what you’re going to sell them, but you haven’t actually done much to make this idea a reality. That’s okay. Simply talking to people about your idea is enough to make your idea real.
The problem is that not everyone has the same business model. It can take years and years to find the right sales consultant (and often only then do you find the right consultant). But if you think about it, once youve identified your sales target, you have a list of potential sales consultants. Just by showing up and talking to people about your idea, you are creating a demand for your idea that you can’t do without.
And you can’t do without.
When you’ve identified your target audience, you should also think about how they will use your idea. If they use your idea to start a business, you have to work with them to build a business. The same goes for any idea and product. If you think about how your product, idea, or service will be used, you will find it easier to sell your product, idea, or service and start to sell.